A typical curly girl

Anne-Sofie’s hair profile is typical for a 'curly girl': “I have struggled to find a shampoo and conditioner that define my natural curls without making them too frizzy or flattening them completely. Plus, my hair tends to get really dry.”

That is why it is essential for Anne-Sofie that her products contain neither sulfates nor silicones, for two simple reasons: Sulfates are harsh cleansing agents that strip moisture, while silicones weigh hair down, limiting curls of their bounce. None of our products include these “nasties.” Instead, we use complementary ingredients to deliver the perfect dose of hydration, helping every curly girl maximise their natural texture.

“My formula focuses on moisture and anti-frizz. Honestly, it is the best haircare I have tried for defining my natural curls. And I am obsessed with Coco & Vanilla—it is like a tropical getaway all year round!”

Effective products without perfume

“I have what you would call typical Scandinavian hair: thin and fine. I have searched for years for products that hydrate, add volume, and cater to my sensitive scalp. I have tried other products that resolves the first two but they were too harsh, causing itchiness and allergic reactions.”

Mette’s formula prioritises moisture and volume while incorporating active ingredients to restore scalp health—because a healthy scalp is key to healthy hair.

“LULAB’s products are gentle yet effective. I love that I do not have to sacrifice aesthetics or luxury just because I need something mild and fragrance-free.”

Why LULAB is perfect for me

“I care about my hair—it is a big part of my look—but I will admit I do not spend hours choosing products. That is why LULAB works for me: The formulas are customised to my hair’s needs, and they actually deliver. I pick my fragrance, and the subscription means I never run out.”

As a man who uses heavy styling products, Stephan needs thorough cleansing to prevent residue build-up, which can cause itchiness, scalp imbalance, and greasiness. His formula includes multiple actives to make hair more manageable (reducing reliance on styling products), enhance moisture, define his natural curls, and promote scalp health.