LULAB | Customised Shampoo

The perfect hair care - 100% customised for you. Your hair, your formula, your personal touch. Fast & Fresh. Made in Denmark.

100% custom made shampoo for you

We create the product formula uniquely for your hair and scalp. That way you get a product that fulfills all your hair needs without compromise.
Vegan and 'No Nasties'

Our shampoo cleans your hair with mild actives and adds extra moisture without the use of silicones, sulphates, parabens and mineral oils.
LULAB subscription

Make life easier and subscribe to the LULAB products. You choose how often you would like to receive the products and you can always change your hair profile so the products reflect your current hair needs.

Start your customisation

How it works

Hair survey

Complete the survey, and we will analyse your hair needs.

Customisation

Choose your favourite fragrance and colour of packaging.

Algorithm at work

The algorithm will process your personal input.

Express delivery

We produce and ship your unique products within 1-3 working days.

Scents

Crisp as Cotton
Fruit & Floral
Birch & Blossom
Coco & Vanilla
Sea Breeze
Mint & Citrus
No scent

The smell of clean sheets, curtains fluttering in the wind, a cool bedroom and freshly washed towels. Crisp As Cotton is for you if you love a classic, clean smell of soap.

Fragrances

Crisp as Cotton

The smell of clean sheets, curtains fluttering in the wind, a cool bedroom and freshly washed towels. Crisp As Cotton is for you if you love a classic, clean smell of soap.

Fruit & Floral

Sweet peaches, green apples, sour lime and juicy melon. All your senses take you straight to your best summer memories when you smell the sweet freshness that is Fruit & Floral.

Birch & Blossom

Soothing lavender and mild orchids or sweet birch juice, round vanilla and aromatic sandalwood? With Birch & Blossom, you get a combination of them all.

Coco & Vanilla

Sweet coconut and warm vanilla combined in a gentle, charming scent. Coco & Vanilla makes you feel like you are on a tropical beach.

Sea Breeze

Distant oceans, clear water, blue skies and horizons. If you love the smell of salt water and fresh wind, then Sea Breeze is for you.

Mint & Citrus

Fresh mint and juicy citrus fruits are united in an elegant and subtle fragrance that softly brings to mind the summer sun.

No scent

You can leave out perfume in your product, but please keep in mind that some of the ingredients might have a natural scent that can add varied smells to your product, depending on its unique formula.

Make it special

Choose the colour that matches the tiles in your bathroom, the towels, the colour of your beauty bag - or just your mood.

Start your customisation

Custom made for your hair needs

Nude
Ocean
Milk
Banana
Baby Pink
Peach

”That’s why LULAB is the perfect choice for me: The formula is custom made for my hair and needs – and it works! I get to choose my own smell, and I receive the products on a subscription basis, so I never need to worry about running out.”

Stephan

Product build-up

“My formula is packed with moisture and anti-frizz. The products are, hands down, the best I’ve ever tried for my hair, and they truly define my natural curls. Also, I love Coco & Vanilla! I feel like I am on a beach somewhere tropical every time I use the products.“

Anne-Sofie

Anti-frizz

”LULAB’s products are gentle but effective at the same time. I love that I don’t have to compromise on either aesthetics or the feeling of luxury just because I need a gentle product that doesn’t contain perfume.”

Mette

Allergies

Unboxing made personal

Frequently asked questions

How do I know that I will receive the correct products?

No products are produced, sold or shipped without you completing our comprehensive analysis of your hair, its needs and your personal preferences. You also choose the colour of the product packaging, your choice of scent and its intensity. Every product has an unique code that entails full traceability during production.
How often should I use the products to have an effect?

You use the LULAB products just like you use your regular products.
Why is the price not higher for a Danish-produced product?

LULAB is a direct-to-consumer brand that has cut away all the costs related to “middlemen” such as wholesalers and retailers and their stores. That means that you only pay for the product that your hair needs.
What do I need to know?

Not a lot, really. We carry out the comprehensive hair analysis, and based on this, we create the products uniquely for you. You just need to take care of the fun part; figuring out what packaging colour suits your mood and what scent fits your nose. We take care of the rest.

Customised Shampoo