Next level hair care. Tailormade to fit your needs.

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PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

PARABEN∙FREE - VEGAN - SULFATE∙FREE - SILICONE∙FREE - FREE FROM MINERAL OILS -

100% customised hair care in only 4 simple steps

Hair survey

Complete the survey, and we will analyse your hair's needs.

Customisation

Choose your favourite fragrance and colour of packaging.

Algorithm at work

The algorithm will process your personal input.

Express delivery

We produce and deliver your unique products within 96 hours.

The perfect hair care duo - 100% customised for you

A hair care duo that suits your hair. Our formulations ensure that you can reach different needs and wishes in just one duo, from anti-frizz and curl care, help against irritated scalp and dry ends to colour protection and strengthening of damaged hair. Our scientific testing and advanced technology guarantee that the formulations are as effective as they are safe to use. This is how we ensure that the products you receive are fresh and personally developed while avoiding unnecessary waste.

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Advanced technology - simple ordering

Full disclosure: Our most important goal is to make it easy for you to get the exact products your hair craves. Our team of experts has searched the market for the most well-documented natural ingredients, and all formulations are free from silicone, sulphate, and parabens.

  • Made for you

    We have no prefabricated formulations, and we only produce what has been ordered. This is how we ensure that the products you receive are fresh and personally developed, whilst we avoid unnecessary waste.

  • Sustainable

    We prioritize local markets when sourcing ingredients, finding suppliers, and hiring employees. Our packaging is recyclable, and we ship with the smallest carbon footprint possible.

  • Fast and Fresh

    As soon as you have placed your order our machine, POLY2021, prepares your special formula. You will receive your freshly made hair care duo - shampoo and conditioner - within 96 hours. All our products are produced, packaged, and shipped from our headquarters in Allerød, Denmark.

  • 100% Satisfaction Guarantee

    If you are dissatisfied with your products, you can return them within 30 days for a full refund with our 100% Satisfaction Guarantee.

  • Made for you

  • Sustainable

  • Fast and Fresh

  • 100% Satisfaction Guarantee

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When tech meets beauty

Your hair, your formula, your personal touch. Because every day should be your best hair day.

Polydosing Technology™

Our unique Polydosing Technology™ enables us to tailor every single product to your needs
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  • 1.Unique products

    We manufacture your products with the exact ingredients your hair needs. You can specify your hair needs, choose the scent, and label colour, as well as get your name on the product.

  • 2.Precision dosing

    Dosing of ingredients is computer-controlled and made with high precision.

  • 3.Full digitalization

    All processes from website, through production, and to packaging are fully digitized. A cornerstone of our software is the advanced algorithm that calculates your unique formulation.

  • 4.Full traceability

    All products are printed with a unique data code, and we have full traceability for each product, including all incorporated ingredients and processes.

  • 5.Sustainability

    Your products will not be manufactured until your order has been placed. Therefore, we avoid wasting finished products. We only use the ingredients your hair needs and save the ingredients your hair won't miss. For our packaging, we use sustainable and recyclable materials.

  • 6.Attractive price

    We deliver freshly made, customized products directly to your door avoiding cost adding distributors and retailers. Therefore, with LULAB, your hair can receive optimal care at an attractive price.

Danish brand based on 40 years ground-breaking innovation

Martin Lund, Founder and CEO

"What motivates us is quality across everything we do. That's why we only use pure ingredients and dose according to each customer's needs."