Privacy policy

At LULAB, it is important that our customers feel safe throughout the customer journey. That is why we give high priority to data security and confidentiality.


Personal information is all kinds of information that, in any way, can be attributed to you. When you use our website (, we collect and process such information. We collect information in instances such as when you access our content by signing up to our newsletter, participate in contests or surveys, register as a user or subscriber, use our services or make purchases through the website. We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on (interests). To the extent that you give your explicit consent to this and enter the information yourself, the following information is also processed: Name, telephone number, email, address and payment information. This will typically be collected in connection with creating a login or when purchasing products through our website.

LULAB is responsible for your information

The website is owned and published by:


Østre Teglværksvej 24

3450 Allerød, Denmark

Telephone: +45 48135000


CVR: 15560738


We process your personal data securely and confidentially in accordance with the applicable law, including the Personal Data Ordinance and the Data Protection Act. Your information will only be used for the purpose for which it was collected and will be deleted when that purpose is fulfilled or is no longer relevant. We have taken technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded or come to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law.


The information is used to identify you as a user and show you the ads that will most likely be relevant to you, to register your purchases and payments, as well as to be able to provide the services you have requested, such as receiving our newsletter. Additionally, we use the information to optimize our services and content.

Storage limitation

The information is stored in the period that is permitted by law and we delete the data when it is no longer needed. The period depends on the nature of the information and the background of storage. It is therefore not possible to specify a general time frame for when the information is deleted.

Disclosure of information

Data about your use of the website, which ads you receive and possibly click on, your geographical location, gender and age segment, etc. is passed on to third parties to the extent that this information is known. In addition, we use a number of third parties for the storage and processing of data. The third parties process information solely on our behalf and may not use it for their own purposes. Disclosure of personal information such as name and email etc. will only happen if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.

We share your information with:

۰ Our suppliers of IT services (data processors)

۰ External accountants

۰ Facebook and Google for the purpose of online advertising

۰ Public authorities, if required by law

When do we transfer personal data to countries outside the EU/EEA?

Some of these data processors, e.g. Google Analytics by Google LLC and Facebook Inc. are established in the United States. The necessary guarantees for the transfer of information to the United States are secured through the certification of the data processor under the EU-U.S. Privacy Shield, cf. EU Personal Data Regulation Art. 45.

Insights and complaints

You have the right to be informed of the personal data we process about you in a standard format (data portability). You can also object to the use of your information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to: If you want to complain about our processing of your personal data, you also have the opportunity to contact the Danish Data Protection Agency. If you no longer want us to process your personal data, or for us to restrict the processing of your personal data, you can also send us a request to the above-mentioned email address. The same applies if you want access to the information that is registered about you.