The team
LULAB is founded by Martin Lund, with an experienced profile from the beauty industry.
CEO, Martin Lund holds a degree in civil engineering from DTU. Since childhood, he has been part of his father’s company DANSK TEKNOLOGI. Martin Lund has invented the unique LULAB algorithm and has developed POLY2021; a machine that can create unique combinations out of 56 active ingredients (poly-dosing), ensuring that any hair type can receive the proper preventive care and targeted treatment.
CEO, Martin Lund holds a degree in civil engineering from DTU. Since childhood, he has been part of his father’s company DANSK TEKNOLOGI. Martin Lund has invented the unique LULAB algorithm and has developed POLY2021; a machine that can create unique combinations out of 56 active ingredients (poly-dosing), ensuring that any hair type can receive the proper preventive care and targeted treatment.
We are not interested in reproducing fake ideals or overpromising on results
Q
Why should we be curious about LULAB?
AHair is one of our most important identity markers. If your hair and scalp are struggling, you don’t reach your full potential. We are not interested in reproducing fake ideals or overpromising results; but we are confident that our products ensure that your hair is offered the best possible treatment to be healthy, well-groomed, and beautiful.
Q
Why do we even need another beauty brand?
AUnfortunately, there are far too many products on the market, too much waste and superfluous production. We want to offer an alternative to the traditional, generic hair products and ensure that our customers only use formulas based on their exact needs.
Q
What has surprised you the most about the process of developing the products?
AI’m still in awe of how specific we can be when targeting a hair goal; and how satisfying it is to be able to deliver a unique formula, scent and look to our discerning consumers.
We have developed a machine that can produce hair care with unique combinations of 56 active ingredients, so we can offer a unique and suitable treatment to every conceivable hair type.
Q
Why should we get to know LULAB?
ABecause hair care is not just about beauty; it's about well-being. We pay most attention to our hair when it falls out, when it is frizzy or when the scalp is dry. When using products suited to our hair, we are not only boosting our looks, but also our confidence.
Q
How did you get into the idea of customised hair care?
A10 years ago, my dad was at the hairdresser's and wondered why they only offered generic hair treatments. As the founder of DANSK TEKNOLOGI (a Danish Tech company), he was used to seeing all the challenges in everyday life as a potential task he could solve. However, he did not take on this challenge - he passed it along to me. And now we have developed a machine that can produce hair care with unique combinations of 56 active ingredients so that every conceivable hair type can be offered a unique and suitable treatment.
Q
What has surprised you the most about the process of developing the products?
AHow rewarding it is to work with natural ingredients and a highly dedicated team. Science and technology can only take us so far - without the support of mother nature and the people we are surrounded by, we will never achieve our goals.