No 'one size' fits all

Anne-Sofie’s hair profile is typical for a ‘curly girl’: “I’ve always had a hard time finding shampoo and conditioner that define my natural curls without making them look frizzy or simply straightening out my curls. My hair also tends to get super dry.”

It’s crucial for Anne-Sofie that her hair products do not contain sulfate or silicone because of two simple reasons: Sulfate is a harsh cleansing agent that dries out the hair, while silicone weighs it down, so the curls lose their 'curl'. None of our products contain these ‘nasties’. Instead we use complementary ingredients that add the right amount of moisture to the hair. As a result, every curly girl gets to make the most of their natural curls.

“My formula is packed with moisture and anti-frizz. The products are, hands down, the best I’ve ever tried for my hair, and they truly define my natural curls. Also, I love Club Tropicana! I feel like I am on a beach somewhere tropical every time I use the products.“

”I have what you would call classic Scandinavian hair: thin and fine. For as long as I remember, I’ve searched for products that add moisture and volume but still look out for my sensitive scalp. I’ve previously tried products that can help me with the former, but these often led to an itchy scalp and even caused an allergic reaction.”

In Mette’s formula there is a focus on moisture and volume, but also active ingredients that can repair the scalp, as this is imperative for healthy hair.

”LULAB’s products are gentle but effective at the same time. I love that I don’t have to compromise on either aesthetics or the feeling of luxury just because I need a gentle product that doesn’t contain perfume.”

”I care about my hair a lot as it’s an important part of me and my look. However, I have to admit that I don’t take a lot of time to pick out the right hair care for myself. That’s why LULAB is the perfect choice for me. The formula is custom made for my hair and needs – and it works! I get to choose my own smell, and I receive the products on a subscription basis, so I never need to worry about running out.”

As a man Stephan uses quite a few styling products, which is why it’s important that hair and scalp are thoroughly cleaned every time he washes his hair. If not, leftover product can accumulate in the scalp. This is what you call ‘build-up’, which can cause itching and imbalance in the scalp and the feeling of greasy hair. To avoid this, Stephan’s formula contains multiple active ingredients that make the hair manageable and easier to style without having to use too many styling products. The formula also focuses on moisture and definition of Stephan’s natural curls as well as actives that result in a healthy scalp.